In the age of social media and short attention spans, an engaging video is worth its weight in gold. Just ask any business owner who has used a well-made video to promote their products or services. But what makes a good video? Here are three tips that have worked for our clients at Agency501.
1. Keep it Short and Sweet
The best videos are the ones that get to the point quickly and efficiently. No one wants to watch a 10-minute video when they can get the same information in two minutes. Keep your videos short, sweet, and to the point.
2. Tell a Story
People love stories. That’s why storytelling is such an effective marketing tool. When you’re crafting your video, think about how you can tell a story that will engage your viewers and leave a lasting impression.
3. Be Witty, Humorous, and/or Authentic
Who doesn’t love to laugh? A little bit of humor can go a long way in making your video more enjoyable to watch. Plus, it’ll help people remember your brand long after they’ve finished watching the video. Have trouble being funny? That’s okay, just be yourself! Consumers appreciate and respond better to authenticity, so don’t try to hide your imperfections. Remember, people want to do business with people they can trust, so don’t try to put on a show.
A well-made video is an incredibly powerful marketing tool. At Agency501, we believe that there are three key ingredients: keep it short and sweet, tell a story, and be witty, humorous, or authentic. If you can do all three of those things, you’re sure to create a lasting impression on your viewers.