Inflation Is Eating Your Ad Budget—Now What? Let’s be real: inflation’s got its greasy fingerprints on everything—gas, groceries, and now your ad costs. If your marketing dollars aren’t stretching like they used to, it’s not in your head. Platforms like Google, Meta,...
Harnessing the Power of Powerful Platforms The modern digital era offers a multitude of platforms for businesses to get their message across to audiences. However, when it comes to effective marketing and significant reach, the colossal giants of the digital realm...
Unleashing the Potency of Video Advertising Cost, complexity, and a lack of understanding often deter businesses from unlocking the potential of video advertising. However, with platforms like YouTube offering pre-roll advertising at merely $0.01-$0.03 per view, an...
In 2012, we had a strong opinion that video production was overpriced. Up to that point, getting quotes for high-quality videos always came with sticker shock. So, we started producing videos for our traditional advertising clients and immediately realized that video...
If you’re not using video to promote your business, you’re missing out on a crucial opportunity for growth. Nowadays it is more important than ever to tell your story and connect with your audience or potential customers. Here’s why: 1. Video is an...
We’re not here to write for the algorithm. We’re here to tell the truth. Whether it’s how much you should really be spending on ads, or why your fifth rebrand isn’t working, this blog is where we unpack the good, the bad, and the what-were-you-thinking of modern advertising.
