Businesses Aren’t Influencer – Why People Don’t Follow Your Channels
In today’s digital age, social media has become an integral part of our lives. It has revolutionized the way businesses connect with their target audiences, allowing them to engage and promote their products or services on a global scale. While many companies recognize the potential of social media as a marketing tool, it seems that most businesses miss the mark when it comes to utilizing these platforms effectively. In this blog post, we will discuss why your business is not, and shouldn’t try to be, an influencer. Additionally, we’ll cover a misconception that people actually want to follow your channels.
Business Influence vs. Business Influencer
First and foremost, it’s important to understand that a hyper-local business is not the same as an influencer. While influencers are individuals who have built a loyal following and have the power to influence their audience’s opinions and purchasing decisions, businesses, on the other hand, are seen as entities primarily focused on selling products or services. People often follow influencers because they trust their opinions and feel a personal connection with them. They view influencers as relatable and authentic, while businesses are often perceived as self-promotional entities with a profit-driven agenda.
Focusing on the Basics
Instead of trying to become an influencer, businesses should focus on what they do best—providing valuable products or services. Rather than trying to be funny or sharing behind-the-scenes content that may not resonate with their audience, businesses should go back to the basics and highlight the core value they bring to the table. By promoting the services people actually need, businesses can establish themselves as reliable experts in their respective industries.
Targeted Content and Investment
One crucial aspect that businesses often overlook is the importance of targeted content. While having a large number of followers may seem impressive, it is the engagement and conversion rates that truly matter. Instead of chasing after vanity metrics, businesses should invest in creating content that resonates with their target audience. This means understanding their audience’s needs, interests, and pain points, and tailoring the content accordingly. By aligning the content with the target audience’s desires, businesses can increase their chances of capturing their attention and driving meaningful engagement.
Putting Money Behind Content
Promoting services through social media channels requires more than just organic reach. The truth is, people don’t follow your channel for entertainment and social media is a pay-to-play game. Users will rarely go to your feed and see what you posted last week. Your goal should be the strategic allocation of advertising budgets to amplify the reach of the content. Businesses should be prepared to invest in paid social media advertising to ensure their content reaches the right audience. By utilizing targeted advertising options offered by platforms like Facebook, Instagram, YouTube, and LinkedIn, businesses can maximize their reach and drive relevant traffic to their channels.
While businesses may not possess the same level of influence as dedicated influencers, they can still leverage social media platforms effectively. By focusing on promoting the services people actually need, creating targeted content, and investing in paid advertising, businesses can enhance their online presence and engage with their audience more effectively. It’s crucial to remember that authenticity and providing value should always be at the core of any social media strategy. By understanding the unique dynamics of social media and adapting their approach accordingly, businesses can unlock the true potential of these platforms for digital marketing success.