Digital Marketing Terms and What They Actually Mean

Digital Marketing Terms and What They Actually Mean

LOTS of Acronyms

Digital marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and video production–these are all relatively new terms in the business world but they sure have made a splash. If you Google “digital marketing agency” right now, you’ll probably find us close to the top. But that doesn’t mean we’re the only game in town–far from it. There are other reputable agencies out there that can help your business succeed online too.

What’s important is that you understand what these terms actually mean, and how they can help (or hurt) your business. Let’s start with the basics:

Digital Marketing

Digital marketing is the process of using various online channels to reach and engage customers. This can include things like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.

Content Marketing

Content marketing is a type of digital marketing that focuses on creating and distributing high-quality content to attract and engage customers. This content can come in many forms, including blog posts, ebooks, infographics, videos, etc.

Search Engine Optimization (SEO)

SEO is the process of optimizing your website and its content to rank higher on search engine results pages (SERPs). This can be done through things like optimizing your title tags and meta descriptions, adding keyword-rich content, and building backlinks.

Pay-Per-Click (PPC)

PPC advertising is a type of digital marketing where you pay to have your ads displayed on search engines and other websites. When someone clicks on your ad, you pay the amount you bid for that click.

Video Production

Video production is the process of creating engaging video content to promote your brand or product. This can include things like creating promotional videos, product demos, how-to videos, etc.

Now That You Know these digital marketing terms…

Now that you know the basic digital marketing terms, it’s time to start putting them to work for your business. If you’re not sure where to start or if all of this just sounds way too overwhelming, give us a call or request a quote and we’ll be happy to help you get started!