The Story of Heartland Pharmacy’s ReBrand Campaign
BRAND RECALL INCREASE
With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand authority.
Our campaign strategy harkened back to a time when local mom-and-pop pharmacies knew their customers’ names and faces, all the while providing simple yet state-of-the-art services you won’t find elsewhere, like free local prescription delivery and custom compounding.
We created digital videos that captured both the personality and quality of the Heartland Pharmacy brand and distributed them across all social media platforms. Using interest and location-based targeting, along with segmented retargeting tactics, we were able to reach the right audience at the right time.
The results? 500,000+ local impressions, 70,000+ engaged users and a 20% increase in brand recall within the first campaign month.