Reliant AC Gimmick Guide Case Study
Reliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the country.
We were tasked with finding a way to convey Reliant’s “Gimmick Free Since ‘83” promise in a manner that proved their trustworthiness. They also wanted to develop a relationship with people who knew about Reliant Air Conditioning but hadn’t yet become customers. Enter, the Gimmick Guide.
Working with our client, we crafted a strategic “insider knowledge” guide revealing all the hidden gimmicks other HVAC companies try to hide. We pulled back the curtain and divulged the good, the bad and the ugly industry tricks, and we spread the message on both local cable and digital media outlets during their peak summer season.
Reaching the right audience at the right time led to over 1 million digital impressions and 652,761 engagements on social media. Our client reports that it was “the best thing to ever happen to them.”