Podcast: Advertising During the Coronavirus


It’s been a hectic week here at Agency501. In our first podcast, we’re addressing the thing we’ve all been talking about: the coronavirus. NOBODY knows what things will look like days, weeks, or months from now. What we do know is that there are some essential points every business needs to address. In this episode, we discuss the following:

  • Acknowledge what’s going on by telling. This is NOT business as usual. Tell your audience how you’re responding, the steps you’re taking to keep them safe, solutions as to how you can help them, and how they can best contact you.
  • Get creative with your service. Again, this is not business as usual. Get creative with how you serve your clients and be accomodating.
  • There is plenty of opportunity out there (for the bold). Over the next few weeks, there will be unprecedented viewership levels on local TV, and nearly every American will be home. The opportunity to reach people via local TV, Facebook, Instagram, and Youtube will be huge.
  • MARKET SHARE WILL BE GAINED! But, it will be for the bold. People may not be buying, but they WILL be shopping. You may not benefit from this immediately, but you’d be wise to use this opportunity to build massive retargeting lists (through Facebook & Youtube) that will serve you well in the months to come.
  • Don’t be opportunistic or insensitive. People are sick. They’re also scared. Do the right thing and don’t prey on those suffering during this time.

We sincerely hope this podcast helps you navigate through this confusing time. Good luck out there, and stay safe!



The Agency501 Team


For more ways to listen, click here.

Podcast: Advertising During the Coronavirus

Podcast It's been a hectic week here at Agency501. In our first podcast, we're addressing the thing we've all been talking about: the coronavirus. NOBODY knows what things will look like days, weeks, or months from now. What we do know is that there are some essential...

Reliant AC Gimmick Guide Case Study

CASE STUDY 1 M DIGITAL IMPRESSIONS652K ENGAGEMENTS1 M DIGITAL IMPRESSIONS652K ENGAGEMENTSReliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the country....

The Story of Heartland Pharmacy’s ReBrand Campaign

CASE STUDY 500K LOCAL IMPRESSIONS70K ENGAGED USERS20% BRAND RECALL INCREASEWith 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand authority....

How We Captured 28.3k Video Views in One Video

CASE STUDY 28.3K VIDEO VIEWS60.9K IMPRESSIONS203 WEBSITE CLICKSOne automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video. The Smart family has served Arkansas since 1906, and over the last few years, we’ve...

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that's great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is...

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the...

Nothing Is Original, But You Still Have To Be Creative

“Nothing is original. Everything is a remix.” -Kirby FergusonIf you’ve been in the advertising or creative industries for more than 5 minutes, you’ve likely heard this quote in some form or fashion. There are Ted Talks about the subject, endless articles referencing...

Doing Things Differently: Agency501’s Digital Retainer

Here’s how it usually goes down… You hire an advertising agency and you agree on a budget. They tell you that it’s great and you’ll start seeing results before you know it. You do see some results… just not as much as you were expecting. You’re expecting that the...


Agency501, Inc.

805 W 2nd St

Little Rock, AR 72201


Agency501, Inc.

P.O. Box 501

Little Rock, AR 72203