Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a crucial part of the sales funnel, encompassing 40% of annual revenue and more than half of all website traffic. Organic search results are earned through a combination of core components – back and front end website optimization, compelling content, high-value keywords, backlinks, and an engaging user experience. When these components work together, search engines like Google will reward your website by ranking it higher on their results page. Ranking higher for valuable keywords boosts traffic to your website, ultimately increasing sales conversions.
Pay-Per-Click (PPC), is a form of digital marketing that allows your ad to be featured for valuable keywords related to your business. Search engines only retain a small fee when your ad is clicked. In return, your business attracts more relevant, local buyers to your website. Visits to your website are worth the price you pay because excellent pay-per-click campaigns can turn interested visitors into loyal customers.
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Paid Digital Campaigns
Paid digital campaigns maximize your company’s visibility on social media by targeting niche, segmented demographics within a certain geographical landscape. Similar to pay-per-click, paid digital campaigns allow your business to reach a larger audience that couldn’t otherwise be reached with organic campaigns. Paid digital campaigns ensure month-to-month growth through social metrics like impressions, engagement, clicks, and followers.
It’s 2019 – we probably don’t need to explain why social media matters, so we’ll just cover the basics. As a key top-of-the-funnel sales component, social media adds a more personal, active face to your brand and allows customers to interact with your business in a quick and easy way. Some of the most common social media platforms we recommend are Facebook, Instagram, Twitter, LinkedIn, Yelp and YouTube.
The best way to build trust with your customers is to interact with them online. Reputation management controls a business’s online presence by addressing customer questions and reviews in a quick, professional manner. Similar to public relations, excellent reputation management will establish dependability and respect for your brand. Your reputation can’t afford to take a break. That’s why we offer reputation management for our clients both during and after business hours.
Email marketing is an essential tool to nurture and build relationships with customers and prospective leads. Whether you’re sending a company update, monthly newsletter, or new product offer, your email campaigns maintain an ongoing point of contact between your brand and customers. We use list segmentation and demographic targeting to effectively reach people at the right time with information that resonates most with them.
Although traditional advertising platforms like TV, radio, and print have gone through massive changes in the last decade, they still have their place. Our co-founders cut their teeth in the television industry for years and know the business inside and out. We’re tough negotiators that know how to stretch your budget in the most efficient, intelligent ways possible. The best part? We’ll take care of all those annoying media rep calls. Our services include media planning, negotiation, placement, media billing, traffic coordination, strategy, and budgeting.
It takes a half second for users to decide if they’ll stay on or leave your website. The best web designers know how to capture and keep their audience’s attention within that half second. Web design encompasses way more than aesthetics. Clear, concise messages, fast load speed, responsive design, and SEO optimization all play a unique part in creating excellent user experience and customer conversions.
Anyone can learn to push buttons on a camera. We’re here to tell a story. Producing high-quality video content isn’t about what equipment you use, or the latest and greatest filters or effects. It’s about communicating an idea or message as effectively as possible. That requires creative vision, ingenuity, and an acute sense of storytelling. Quality video doesn’t come from a cookie-cutter approach. Our production team will collaborate with you to understand your culture, personality, and goals in order to produce meaningful, lead-driving digital and traditional videos.
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805 W 2nd St
Little Rock, AR 72201
P.O. Box 501
Little Rock, AR 72203
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