How We Captured 28.3k Video Views in One Video
One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video.
The Smart family has served Arkansas since 1906, and over the last few years, we’ve helped spread the message of their legendary customer service and low pricing. You’ll recognize another Arkansas legend, Steve “Wildman” Wilson, featured across their digital and traditional videos as the face of their brand.
Using Wildman as our brand spokesperson, we highlighted The Smart Low Price Guarantee as an incentive to shop online and in-store. Keeping our call-to-action consistent, we created geo-targeted digital videos that encouraged people to “Make the Smart Drive” to Smart Chevrolet Buick GMC in White Hall, Arkansas.
Reaching the right audience at the right time led to 28.3k video views, 60,958 video impressions, and 203 clicks to their website. We achieved this all at a $0.02 cost per view, which is much lower than industry standards.