Podcast: Websites

Podcast: Websites

In this episode of the Agency501 Podcast, we discuss our website design process. We also weigh the pros and cons of hiring an agency vs. using a freelancer. Shout out to our Art Director, Timothy Fisher, for his insight on this podcast. Timothy leads the website design and development process for all of Agency501’s clients.

First, the obvious

It’s the 21st century…you should take your website seriously.

Agency vs. Freelancer

We have nothing but love for freelancers. We occasionally work with them (and we’ve been them). While it’s true that the initial cost to build a website may be cheaper with a freelancer, you need to consider the following things:

  • Can they guarantee a timeline?
  • Will they be available to make future changes?
  • Will they continue to monitor and manage the health of your site by updating software, plugins, etc.?

What Does a Good Website Cost?

This is the first question most business owners ask us. You can reach out to 10 different agencies/freelancers, and you’ll get ten different quotes. Our solution is always to be fair and not to take on sites that don’t fit within our comfort zone. We typically build websites that range from $5,000-$15,000. Now, we’ve charged more (and less) than this range…these are simply the range that most of our sites fall within.

When it comes to website design, we’re not trying to win awards. We believe in functional design and practice it with every website we make.

Functional and Stylish

Websites need to be functional and pretty. We can make them both. We take a no B.S. approach to website design. As an agency that does a lot of digital marketing for our clients, we understand the primary purpose of a website is to generate leads. When we focus on that, our clients win.

Podcast: Why Digital Retainers Get Crazy Awesome Results

Podcast: Why Digital Retainers Get Crazy Awesome Results

FIRST THINGS FIRST…

Many companies out there are trying to figure out how to get their “digital house” in order. In this episode of the Agency501 Podcast, we discuss how all-in-one digital marketing retainers save business owners a ton of time and effort…all while producing crazy awesome results. Hiring an ad agency should make your life easier, and your advertising more efficient/effective.

WHAT’S THE GOAL?

When it comes to marketing your business, what is your goal? That’s the question business owners need to ask themselves before hiring an agency or attempting to do everything in-house. From day one, we have focused on one thing: providing more high-quality leads to our clients.

KEY POINTS

• Hiring a terrific in-house marketing director will only get you so far. It is crucial to have an entire team of marketing experts (digital, traditional, video, social, etc.) because it’s simply impossible to have one person do it all WELL.

•All-in-one retainer services provide clients with enormous peace of mind, knowing one company is taking all of their marketing off their plate. One line of communication, no time wasted.

•With strategic digital strategy, we have cleaned up clients’ listings and optimized their sites to get them to the top of Google’s SERPs.

• Retainers build a foundation in digital that allows you to grow and consistently create QUALITY leads.

• We are here for the long-haul. We’re not going to build you a website and leave you to fix all the bugs, updates, and modifications that come with it. It only takes one simple call, and we have a team of experts ready to take care of it, so you don’t have to worry about it.

Podcast: Advertising During the Coronavirus

Podcast: Advertising During the Coronavirus

It’s been a hectic week here at Agency501. In our first podcast, we’re addressing the thing we’ve all been talking about: the coronavirus. NOBODY knows what things will look like days, weeks, or months from now. What we do know is that there are some essential points every business needs to address. In this episode, we discuss the following:

  • Acknowledge what’s going on by telling. This is NOT business as usual. Tell your audience how you’re responding, the steps you’re taking to keep them safe, solutions as to how you can help them, and how they can best contact you.
  • Get creative with your service. Again, this is not business as usual. Get creative with how you serve your clients and be accomodating.
  • There is plenty of opportunity out there (for the bold). Over the next few weeks, there will be unprecedented viewership levels on local TV, and nearly every American will be home. The opportunity to reach people via local TV, Facebook, Instagram, and Youtube will be huge.
  • MARKET SHARE WILL BE GAINED! But, it will be for the bold. People may not be buying, but they WILL be shopping. You may not benefit from this immediately, but you’d be wise to use this opportunity to build massive retargeting lists (through Facebook & Youtube) that will serve you well in the months to come.
  • Don’t be opportunistic or insensitive. People are sick. They’re also scared. Do the right thing and don’t prey on those suffering during this time.

We sincerely hope this podcast helps you navigate through this confusing time. Good luck out there, and stay safe!

 

Best, 

The Agency501 Team

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