How We Captured 28.3k Video Views in One Video

How We Captured 28.3k Video Views in One Video

How We Captured 28.3k Video Views in One Video

Case Studies

28.3K

VIDEO VIEWS

60.9K

IMPRESSIONS

203

WEBSITE CLICKS

One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video.

The Smart family has served Arkansas since 1906, and over the last few years, we’ve helped spread the message of their legendary customer service and low pricing. You’ll recognize another Arkansas legend, Steve “Wildman” Wilson, featured across their digital and traditional videos as the face of their brand.

Using Wildman as our brand spokesperson, we highlighted The Smart Low Price Guarantee as an incentive to shop online and in-store. Keeping our call-to-action consistent, we created geo-targeted digital videos that encouraged people to “Make the Smart Drive” to Smart Chevrolet Buick GMC in White Hall, Arkansas.

Reaching the right audience at the right time led to 28.3k video views, 60,958 video impressions, and 203 clicks to their website. We achieved this all at a $0.02 cost per view, which is much lower than industry standards.

Check out more of our services here!

How We Captured 28.3k Video Views in One Video

Case Studies 28.3K VIDEO VIEWS 60.9K IMPRESSIONS 203 WEBSITE CLICKS One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video. The Smart family has served Arkansas since 1906, and over the last few years,...

The Story of Heartland Pharmacy’s ReBrand Campaign

Case Studies 500K LOCAL IMPRESSIONS 70K ENGAGED USERS 20% BRAND RECALL INCREASE With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand...

Reliant AC Gimmick Guide Case Study

Case Studies 1 M DIGITAL IMPRESSIONS652K ENGAGEMENTS1 M DIGITAL IMPRESSIONS652K ENGAGEMENTSReliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the...

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that's great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is...

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the...

Nothing Is Original, But You Still Have To Be Creative

“Nothing is original. Everything is a remix.” -Kirby FergusonIf you’ve been in the advertising or creative industries for more than 5 minutes, you’ve likely heard this quote in some form or fashion. There are Ted Talks about the subject, endless articles referencing...

Doing Things Differently: Agency501’s Digital Retainer

Here’s how it usually goes down… You hire an advertising agency and you agree on a budget. They tell you that it’s great and you’ll start seeing results before you know it. You do see some results… just not as much as you were expecting. You’re expecting that the...

PHYSICAL ADDRESS

Agency501, Inc.

805 W 2nd St

Little Rock, AR 72201

MAILING ADDRESS

Agency501, Inc.

P.O. Box 501

Little Rock, AR 72203

COPYRIGHT © 2019 AGENCY501

The Story of Heartland Pharmacy’s ReBrand Campaign

The Story of Heartland Pharmacy’s ReBrand Campaign

The Story of Heartland Pharmacy’s ReBrand Campaign

Case Studies

500K

LOCAL IMPRESSIONS

70K

ENGAGED USERS

20%

BRAND RECALL INCREASE

With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand authority.

Our campaign strategy harkened back to a time when local mom-and-pop pharmacies knew their customers’ names and faces, all the while providing simple yet state-of-the-art services you won’t find elsewhere, like free local prescription delivery and custom compounding.

We created digital videos that captured both the personality and quality of the Heartland Pharmacy brand and distributed them across all social media platforms. Using interest and location-based targeting, along with segmented retargeting tactics, we were able to reach the right audience at the right time. 

The results? 500,000+ local impressions, 70,000+ engaged users and a 20% increase in brand recall within the first campaign month.

Check out more of our services here!

How We Captured 28.3k Video Views in One Video

Case Studies 28.3K VIDEO VIEWS 60.9K IMPRESSIONS 203 WEBSITE CLICKS One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video. The Smart family has served Arkansas since 1906, and over the last few years,...

The Story of Heartland Pharmacy’s ReBrand Campaign

Case Studies 500K LOCAL IMPRESSIONS 70K ENGAGED USERS 20% BRAND RECALL INCREASE With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand...

Reliant AC Gimmick Guide Case Study

Case Studies 1 M DIGITAL IMPRESSIONS652K ENGAGEMENTS1 M DIGITAL IMPRESSIONS652K ENGAGEMENTSReliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the...

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that's great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is...

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the...

Nothing Is Original, But You Still Have To Be Creative

“Nothing is original. Everything is a remix.” -Kirby FergusonIf you’ve been in the advertising or creative industries for more than 5 minutes, you’ve likely heard this quote in some form or fashion. There are Ted Talks about the subject, endless articles referencing...

Doing Things Differently: Agency501’s Digital Retainer

Here’s how it usually goes down… You hire an advertising agency and you agree on a budget. They tell you that it’s great and you’ll start seeing results before you know it. You do see some results… just not as much as you were expecting. You’re expecting that the...

PHYSICAL ADDRESS

Agency501, Inc.

805 W 2nd St

Little Rock, AR 72201

MAILING ADDRESS

Agency501, Inc.

P.O. Box 501

Little Rock, AR 72203

COPYRIGHT © 2019 AGENCY501

Reliant AC Gimmick Guide Case Study

Reliant AC Gimmick Guide Case Study

Reliant AC Gimmick Guide Case Study

Case Studies

1 M

DIGITAL IMPRESSIONS

652K

ENGAGEMENTS

1 M

DIGITAL IMPRESSIONS

652K

ENGAGEMENTS

Reliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the country.

We were tasked with finding a way to convey Reliant’s “Gimmick Free Since ‘83” promise in a manner that proved their trustworthiness. They also wanted to develop a relationship with people who knew about Reliant Air Conditioning but hadn’t yet become customers. Enter, the Gimmick Guide.

Working with our client, we crafted a strategic “insider knowledge” guide revealing all the hidden gimmicks other HVAC companies try to hide. We pulled back the curtain and divulged the good, the bad and the ugly industry tricks, and we spread the message on both local cable and digital media outlets during their peak summer season. 

Reaching the right audience at the right time led to over 1 million digital impressions and 652,761 engagements on social media. Our client reports that it was “the best thing to ever happen to them.”

Check out more of our services here!

How We Captured 28.3k Video Views in One Video

Case Studies 28.3K VIDEO VIEWS 60.9K IMPRESSIONS 203 WEBSITE CLICKS One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video. The Smart family has served Arkansas since 1906, and over the last few years,...

The Story of Heartland Pharmacy’s ReBrand Campaign

Case Studies 500K LOCAL IMPRESSIONS 70K ENGAGED USERS 20% BRAND RECALL INCREASE With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand...

Reliant AC Gimmick Guide Case Study

Case Studies 1 M DIGITAL IMPRESSIONS652K ENGAGEMENTS1 M DIGITAL IMPRESSIONS652K ENGAGEMENTSReliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the...

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that's great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is...

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the...

Nothing Is Original, But You Still Have To Be Creative

“Nothing is original. Everything is a remix.” -Kirby FergusonIf you’ve been in the advertising or creative industries for more than 5 minutes, you’ve likely heard this quote in some form or fashion. There are Ted Talks about the subject, endless articles referencing...

Doing Things Differently: Agency501’s Digital Retainer

Here’s how it usually goes down… You hire an advertising agency and you agree on a budget. They tell you that it’s great and you’ll start seeing results before you know it. You do see some results… just not as much as you were expecting. You’re expecting that the...

PHYSICAL ADDRESS

Agency501, Inc.

805 W 2nd St

Little Rock, AR 72201

MAILING ADDRESS

Agency501, Inc.

P.O. Box 501

Little Rock, AR 72203

COPYRIGHT © 2019 AGENCY501

How To Hire The Best Ad Agency For Your Biz

How To Hire The Best Ad Agency For Your Biz

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that’s great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is essential. Our goal with this post is to show you how to hire the best agency for your business.

Before we get started, it’s important to know that we firmly believe the old-school model of agencies “pitching” for business is dead. We’re huge fans of having good old-fashioned sit-down meetings. Here are a couple of pointers we believe will help you find the agency that best fits your business.

Ask a LOT of Questions

An ad agency’s job is to help solve your business problems. Instead of having them put on a dog-and-pony show for you, flip the script and ask a ton of questions. Ask about their business model, the industries they specialize in, who is responsible for what, what is their history, etc. You’ll be amazed at some of the things you’ll discover when agencies veer away from their typical elevator pitch! Get to know them and ask a lot of questions. Don’t be afraid to ask tough questions, too. Probe them about transparency in things like pricing and reporting. Pay close attention to how they respond.

Don’t be in a hurry

Most people don’t get married after one date, so treat this process like you’re dating. Get to know the agency you’re planning on entrusting with thousands of your hard-earned dollars. If you have an immediate need to fix a problem, consider outsourcing a freelancer or that agency to fix the problem first. Don’t rush the process. Trust us when we tell you that you’re way better off taking your time on this decision. A sign of a great agency is one who is not too pushy or desperate to get started. You want an agency that needs to make room for your business, not one that has to have it.

Pay attention to the questions they ask you

Again, we’re big fans of taking a conversational approach to business development. You’re evaluating us, and we need to evaluate you. Great agencies want to know as much as they can about their potential clients. Pay close attention to the questions they have for you. Are they asking good questions? Do they seem to have a good grasp of your expectations, goals, and pain-points? Asking good questions matters.

Discuss how you work

Clients come in all sizes, shapes, and forms. We’ve dealt with the Type-A’s, the egomaniacs, and everything in-between. That’s okay, and we love working with different personalities. Communicating how you work, on the front-end, is vital. Do you check emails once a day or only respond to calls after 2 p.m.? Great, just let your agency know that on the front end. Does your mind start working at 5 a.m. and that’s when you typically have your big ideas? Fantastic, just let your rep know so they can manage your expectations. Everybody works differently, so make sure to explain your communication preferences on the front-end. Having a mutual understanding of how the relationship will work prevents so many headaches in the future. 

Decision time

When it’s time to make your decision, trust your gut. Your instincts will probably be right about whether or not an agency is a right fit for your business. And as painful as it is for you to hire the wrong agency, it is equally as painful for an agency to be the wrong fit. Hopefully, this blog will give you some things to look for when making that big decision. The client/agency relationship can be a beautiful thing that is mutually beneficial. Best of luck searching for the right agency for you!

Need an Agency? Let’s Talk.

How We Captured 28.3k Video Views in One Video

Case Studies 28.3K VIDEO VIEWS 60.9K IMPRESSIONS 203 WEBSITE CLICKS One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video. The Smart family has served Arkansas since 1906, and over the last few years,...

The Story of Heartland Pharmacy’s ReBrand Campaign

Case Studies 500K LOCAL IMPRESSIONS 70K ENGAGED USERS 20% BRAND RECALL INCREASE With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand...

Reliant AC Gimmick Guide Case Study

Case Studies 1 M DIGITAL IMPRESSIONS652K ENGAGEMENTS1 M DIGITAL IMPRESSIONS652K ENGAGEMENTSReliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the...

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that's great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is...

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the...

Nothing Is Original, But You Still Have To Be Creative

“Nothing is original. Everything is a remix.” -Kirby FergusonIf you’ve been in the advertising or creative industries for more than 5 minutes, you’ve likely heard this quote in some form or fashion. There are Ted Talks about the subject, endless articles referencing...

Doing Things Differently: Agency501’s Digital Retainer

Here’s how it usually goes down… You hire an advertising agency and you agree on a budget. They tell you that it’s great and you’ll start seeing results before you know it. You do see some results… just not as much as you were expecting. You’re expecting that the...

PHYSICAL ADDRESS

Agency501, Inc.

805 W 2nd St

Little Rock, AR 72201

MAILING ADDRESS

Agency501, Inc.

P.O. Box 501

Little Rock, AR 72203

COPYRIGHT © 2019 AGENCY501

What You Need To Know: Pitching’s Dead (And Ridiculous)

What You Need To Know: Pitching’s Dead (And Ridiculous)

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales

There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the outdated pitching process. More importantly, it’s time for businesses trying to hire an ad agency to stop requesting pitches.

Why Pitching Is Dumb

When given the opportunity to “pitch” business, we typically decline. Don’t get me wrong, we’re aggressive and enjoy competing against other agencies for business. We just won’t do it in the typical agency fashion, which is an hour-long presentation where we try to explain why we’re the best fit and how we’ll have the best “synergy” between our team and yours. It’s ridiculous to think that you can get to know a company well enough to trust them with a couple hundred thousand dollars (or millions, in some cases) in as little as an hour-long presentation. Let alone get to know someone well enough to decide if they’ll be a good partner 5, 10, or 15 years down the road. It just doesn’t make sense, so we don’t participate. Instead, we have multiple conversations and get to know a potential client. We want to explain how we work, what to expect, and how we believe we can be of benefit to them. We also want them to decide if we’re the right fit given the information we’ve provided.

We want a long-term relationship, not a reward for the best presentation. And businesses should want that, too.

We Pitched Once…

A couple of years ago we went through the entire pitching process for a big account we wanted to land. Our pitch was great! It just wasn’t as great as one other agency’s. They pulled out all the stops and spared no expense. They “wowed” the client and won the business. We got beat. It sucked because we knew we were a better fit. Word quickly spread around town that the other company was struggling with the account, which is exactly what we predicted. After two years, they finally figured it out. The frustrating part was that the client couldn’t see past the pitch and focus on the implementation. The experience taught us to stick to our guns and never participate in that type of environment again. We’ll never be an agency that pitches, and that’s ok.

When It’s Too Good To Be True

Our experience has taught us that the companies who work tirelessly to perfect their pitch are usually the ones who suck on the backend after they’ve been awarded the business. It’s the “let’s get the business and then figure out how to manage it” philosophy. Fake it ‘til you make just isn’t our style.

When I was in college, I read the book “Swim With The Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, & Outnegotiate Your Competition” by Harvey McKay. The book profoundly changed my life, and the quote below perfectly sums out how we approach the business development process at Agency501.

“Never buy anything in a room with a chandelier.” — Harvey McKay

Truer words have never been spoken. Like anything in life, if someone is trying so hard to impress you, they probably need you much more than you need them. Relationships should be mutually beneficial…not one-sided. If I have to spend three weeks preparing for a meeting where I have one hour to impress you, then we’re probably not going to be a good fit. The old school pitching process kind of feels like the king who wants everyone to kiss his ring. If that’s what you’re looking for, no judgment here. Again, we’re just not going to be the right fit. Now, if you want to spend a couple hours discussing the pros and cons of working with us, I’m game. We’re not above giving anyone our time, this game just has to be played on a neutral field.

Give agencies an opportunity to sell themselves. Get to know them and spend time learning the ins-and-outs of working with them. In the long run, finding the right agency will save you a ton of money and spare you countless headaches. Nobody wants to be in a bad relationship, so spend some time playing the field and getting to know the folks who will (hopefully) be around for years to come.

How We Captured 28.3k Video Views in One Video

Case Studies 28.3K VIDEO VIEWS 60.9K IMPRESSIONS 203 WEBSITE CLICKS One automotive case study we love to share is how we captured 28.3k video views for Smart Chevrolet in one social video. The Smart family has served Arkansas since 1906, and over the last few years,...

The Story of Heartland Pharmacy’s ReBrand Campaign

Case Studies 500K LOCAL IMPRESSIONS 70K ENGAGED USERS 20% BRAND RECALL INCREASE With 10 locations across the state of Arkansas and a local competitor closing shop, Heartland Pharmacy came to us for a strong social strategy that focused on client growth and brand...

Reliant AC Gimmick Guide Case Study

Case Studies 1 M DIGITAL IMPRESSIONS652K ENGAGEMENTS1 M DIGITAL IMPRESSIONS652K ENGAGEMENTSReliant Air Conditioning has become one of the top HVAC companies in the Dallas-Fort Worth Metroplex by keeping their customers cool in one of the hottest regions of the...

How To Hire The Best Ad Agency For Your Biz

When it comes time to get serious about their marketing goals, most companies hire an ad agency. For obvious reasons, that's great for us. Agencies, when used properly, provide a tremendous amount of value to a business. But, finding the optimal client/agency fit is...

What You Need To Know: Pitching’s Dead (And Ridiculous)

Pitching vs. Sales There is a big difference between selling yourself and pitching for business. Whether you’re a preacher or a grocery store clerk, we’re all salesmen. Being a good salesman is a great thing, but it’s time the advertising world moves away from the...

Nothing Is Original, But You Still Have To Be Creative

“Nothing is original. Everything is a remix.” -Kirby FergusonIf you’ve been in the advertising or creative industries for more than 5 minutes, you’ve likely heard this quote in some form or fashion. There are Ted Talks about the subject, endless articles referencing...

Doing Things Differently: Agency501’s Digital Retainer

Here’s how it usually goes down… You hire an advertising agency and you agree on a budget. They tell you that it’s great and you’ll start seeing results before you know it. You do see some results… just not as much as you were expecting. You’re expecting that the...

PHYSICAL ADDRESS

Agency501, Inc.

805 W 2nd St

Little Rock, AR 72201

MAILING ADDRESS

Agency501, Inc.

P.O. Box 501

Little Rock, AR 72203

COPYRIGHT © 2019 AGENCY501